Who is P+R?
Welcome to Penn + Reid
At Penn + Reid, we believe in the power of elevated casuals to transform everyday wardrobes. As a boutique, we specialise in effortless style, focusing on quality, comfort, and versatility.
Each piece in our carefully curated collections is thoughtfully selected to help women feel polished and confident, no matter the occasion—whether it’s running errands, meeting friends, or simply embracing the day. With a commitment to timeless design, our collections change regularly, bringing you fresh and stylish options that fit seamlessly into your busy life.
Thank you for choosing Penn + Reid. We’re here to make elevated casual style effortless!
PENN + REID | OUR STORY
As a busy mum of three, I’ve always had a deep passion for fashion and styling outfits. For the past few years I've shared my 'mumstyle' outfits online on my Instagram and what began as sharing my looks online for others to recreate (as well as creating content for other brands), has blossomed into this exciting venture.
Turning 40 marked a pivotal milestone, inspiring me to finally bring my dreams to life.
Like many mums, I had to throw on outfits quickly in the morning to get everyone out the door to school on time, but I still wanted to look polished, even on days spent running errands. While I love dressing up, I found myself leaning toward casual wear more and more. That's when I began searching for pieces that could elevate everyday outfits, adding effortless style and confidence. This idea became the heart of Penn + Reid: helping you elevate your everyday look with chic, practical wardrobe essentials.
Living with allergies and a chronic skin condition has been challenging to say the least and has often held me back, but losing my beloved nan last year shifted my perspective totally. She was an incredible woman; always glamorous, never without her lippy. She owned 13 retail shops in her time, inspiring me with her entrepreneurial spirit and determination.
Naming my boutique Penn + Reid, after her family name, felt like the perfect way to honour her legacy.
Penn + Reid is my dream brought to life; a curated space offering Everyday Elevated Casuals designed to make woman feel confident and stylish.
2025 is finally the year that I turn my idea into reality!
Thank you for joining me on this exciting journey! I hope you love our collections!
Jem x